Established in 1999, Wang Shunge is a well-known brand in the Chinese catering industry. Its flagship product, the bread soaked in fish head soup, was the first of its kind at Wang Shunge and earned the title of "Chinese Famous Dish" awarded by the China Cuisine Association. It was featured in the CCTV documentary series "A Bite of China," making it the third iconic culinary masterpiece of Beijing after Peking duck and hot pot. Wang Shunge has become a new culinary delight for the people of Beijing.