原麦山丘 With Wheat

古鲁奇公司最近再添力作，于北京崇文门新世界百货打造了全新概念面包品牌 ”原麦山丘”，颠覆传统面包店的形象设计，因地制宜演绎现代设计与传统台湾面包之精髓。古鲁奇设计团队透过创新的环境设计策划与一流的面包质量，打造”原麦山丘”从一个没没无闻的新品牌，一年时间红遍全国，更成为了面包界的神化。

原麦山丘的形象策划分为两部份，内涵方面将台湾职人精神带到北京城，超大型的面包则是有”分享”的寓意。外在方面则表现在空间规划上，舍弃了传统面包靠墙陈列的面包展柜，以两个超大型的中岛面包柜作为空间的核心与视觉的焦点，大量成堆的大面包山成为给顾客最直接的视觉冲击，更带来了颠覆市场话题。


Golucci International Design Studio recently completed a new concept of brand of bread " With Wheat ", subvert the image design of the traditional bakery, local interpretation of the essence of modern design and traditional Taiwanese bread. Ancient Lurgi design team through the innovation environment design planning and first-class quality of bread, to create original wheat hill "from a new brand of inglorious, time in a popular in the country, became the apotheosis of bread.

The theme of the " With Wheat " is divided into two parts, the connotation of the spirit of Taiwan people to Beijing City, the super large bread is a share of the meaning. The external aspects of performance in spatial planning, abandoning the traditional bread against the wall display of bread showcase, to two super large Nakajima bread cabinet as the core of the space and visual focus, large piles of bread mountain become give the customer the most direct visual impact, more brought a subversive market topic.