易间咖啡(巨鹿路店)



一处空间 , 几多情绪 - 易间咖啡
One Space with Multiple Expressions


把一件容易的事情,用多种方式去思考,在简单里也能找到极致与变易,用一个有限的空间,去容纳简单的身躯复杂的情绪,并让空间在情绪互动中产生特殊的意义。

易间咖啡为中国网易旗下的咖啡品牌,场地位于上海巨鹿路,一个世纪前的法租界,梧桐树把街道两旁的小洋楼衬得悠然静谧,场地建筑风格是中法混搭的公寓建筑建于30年代,当年的时尚小区如今已经是住商混合显得杂乱无章。为表达易间专注生产至高质量咖啡的态度,我们希望将空间打造成一个极致纯粹品尝咖啡的场所,于是形成了一个干净的木盒子镶嵌在都市混杂的水泥体块当中的概念。

盒子可开可合,盒子打开状态,正对着落地玻璃的前方陈列着一台唱片机产生了违和感,这软化了易间咖啡与巨鹿路酒吧基因之间的冲突感,唱片机上旋转展示易间手做烘焙的咖啡豆产品,这样刻意的混搭希望让整个空间都轻松活泼起来。

木盒子空间中一个超长的金属咖啡吧台在满足功能的同时又在空间关系中将木盒子与原建筑水泥体快串连在一起。空间内侧烘豆操作间中的主角是台专业烘豆机,透过玻璃门可以感受这一小小空间反射出来品牌对于未来的雄心壮志。

一个纯粹的木盒子,一个长吧,简约却不简单。牵着手穿过弄堂小巷,感受四季落叶,一处空间 , 几多情绪。




Think of an easy thing, then find different ways to approach the simplicity. Use the limited space to accommodate the complex emotions of the simplicity, and let the space give you a special meaning during the emotional interaction .

Yijian Cafe is a coffee brand owned by China NetEase (NASDAQ:NTES). It is located in Shanghai JuLu Road, where the French settled a century ago. The parsol tree makes the small, western buildings on both sides of the street appear rather serene. The location's architecture style takes inspiration from the Sino-French apartments built in the 1930's. In order to express Yijian's attitude of focusing on producing high-quality coffee, we hope to create an atmosphere a perfect place for high-quailty coffee tasting, therefore we created the concept of using a clean wooden box embedded in the city's chaotic concrete ground.

The box can be opened and closed, but is usually remained open, and a record player is displayed in front of the French window. This softens the tension and conflict between Yijian Cafe and the bars on JuLu Road, and the spinning disc of the record player represents Yijian's handmade coffee beans. This deliberate "contradictory" mix hopes to relax and liven up the atmosphere. A long, metal coffee bar sits in the middle of the wooden box, which besides serving the functionality purpose also connects the wooden box with the original concrete body. The coffee roaster can be seen through a glass door, which reflects the brand's ambitions for the future.

A simple wooden box, a long bar table, it appears simple yet complex. Pass through the alleys while holding hands, and feel the fallen leaves of the four seasons. You will begin to feel the many emotions, within a single space.

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